Director of Retail Brand Marketing

In short

You will lead the strategy and execution of all marketing initiatives within a brand’s owned and partner retail environments.This global role will be instrumental in elevating our brand through compelling marketing strategies and concepts.

• Develop a team of retail marketers, and provide strong leadership fostering a culture of collaboration, coaching, mentoring, and professional development
• Lead with a strategic and solution-oriented approach, making decisions, resolving conflicts, and promoting a positive and inclusive work environment
• Tell the story of the brand, ensure it is consistently messaged across all retail channels (DTC, B2B, and Partners) and aligned with internal Marketing strategies
• Shape On’s retail brand experience and lead the development of innovative concepts—spanning programming frameworks, services, formats, campaign activations, and storytelling—that differentiate the brand and drive business impact
• Create toolkits and guidelines that empower regional retail marketing and brand activation teams to execute with excellence
• Effectively collaborate with internal partners and department leads to align Marketing efforts with company strategy and goals; partner with Commercial team to ensure Marketing strategies run parallel with field objectives
• Develop and streamline processes to optimize the efficiency and effectiveness of our retail brand initiatives
• Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards