[ref. t05712924] Senior Brand & Digital Marketing Manager 100% ASAP
Zug
Act as strategic partner to Therapeutic Areas (TAs), marketers, and medical leads to drive digital transformation and personalized customer engagement
- Localize and implement global digital and commercial excellence platforms in the Swiss market
- Lead cross-brand digital engagement including channel orchestration, content strategy, email marketing, SEO/SEA, and social media
- Identify digital trends, emerging technologies, and evolving customer needs to shape forward-thinking engagement strategies
- Drive best practice sharing and contribute to a high-performing digital culture across the organization
- Lead and manage a digital team, ensuring alignment with business priorities and team development
- Foster a "ONE Team" spirit across functions and therapeutic areas
- Role-model cultural behaviors that support transformation and performance
- Promote continuous learning and a growth mindset within the team
- Actively shape a collaborative, agile, and customer-focused work culture
- University degree in Business, Marketing, Digital or related field
- Minimum 4 years of leadership experience in digital or omnichannel marketing, ideally within healthcare or related industries
- Fluent in English; German or French is a plus
- Proven track record in driving successful omnichannel engagement strategies
- Strong expertise in digital trends, platforms, and performance optimization
- Agile mindset, high resilience, and strong change management skills
- Experience working in complex matrix environments
Our client is a leading global pharmaceutical company, known for its commitment to innovation, science-based healthcare solutions, and patient-centric values. The company offers a dynamic and collaborative environment, where digital excellence plays a central role in delivering impact.
This is a key role within a future-oriented and innovation-driven organization. You will work in a collaborative and cross-functional environment, contributing to impactful digital and omnichannel initiatives in the healthcare sector. The company offers a modern, flexible work culture with hybrid work options, as well as access to global platforms, tools, and expertise that support continuous learning and professional growth.
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