Demand Generation and Data-Insights Manager
Demand Generation and Data-Insights Manager
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.
This is a position with grade
11
This position reports to
Marketing Manager - Digital
Your role and responsibilities
As the Demand Generation & Data Insights Manager for ABB’s Process Automation business area, you will be responsible for advancing data-driven digital marketing and demand generation strategies in close collaboration with divisional stakeholders.Your role will focus on ensuring effective execution of omni-channel marketing initiatives and leveraging data insights to enhance campaign performance and return on marketing investment (ROMI).
This role reports to Head of Digital Marketing & Marketing Technology, ABB Process Automation.
Key Responsibilities:- Strategic Leadership:
- Omni-Channel Campaign Management:
Design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.
- Data Analysis & Insight Generation:
- Personalization & Digital Experience Optimization:
Create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.
- Performance Measurement & Optimization:
- AI Integration in Marketing Processes:
- Technology & Channel Stack Management:
Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.
Qualifications for the role- Bachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).
- Minimum of 8 years of experience in demand generation, within a B2B environment.
- Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.
- Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).
- In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.
- Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).
- Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.
- Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholders.
More about us
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory