Marketing, Communication & Event Assistant

The HSG START Accelerator is a new launchpad for tech-driven startups in Europe – initiated as a joint project of the University of St.Gallen (HSG), the START Foundation, and the Switzerland Innovation Park East (SIP Ost). Our mission: to make Europe’s best tech startups investor-ready and set them up for growth and international expansion.

We are looking to expand our team! In your role as a Marketing, Communication & Event Assistant, you will be the voice of the accelerator, playing a key role in building our brand, managing our community, and ensuring our mission resonates across the European startup ecosystem.

• Take ownership of the operational planning and execution of accelerator events (demo days, community events, partner events) and third-party appearances.
• Coordinate invitations, registrations, logistics, materials, and on-site event support.
• Execute marketing and communications activities across channels (incl. social media, newsletters, website) based on the overall strategy.
• Create, edit, and maintain content and marketing assets (incl. posts, visuals, presentations, event materials).
• Support community communication with startups, partners, and ecosystem.
• Coordinate with partners and support PR and visibility activities.
• Support the team during ongoing program batches with hands-on tasks.

• Bachelor or Master degree in Marketing, Business or related field.
• Practical experience in marketing, communications, or event organization is a must.
• Experience with design and content tools is a strong plus.
• Strong writing skills, a creative mindset, and a hands-on attitude.
• Reliable, structured, and able to manage multiple tasks in parallel.
• Native in German, fluent in English.
• Passion for startups, new technologies, and entrepreneurship.

• A defining role in building one of Europe’s leading startup accelerator programs.
• Direct access to startups, venture capitals and startup ecosystems across Europe.
• A motivated, dynamic team and an inspiring work environment.
• Deep insights into startups, venture building, and innovation processes.
• Plenty of room for initiative, responsibility, and personal growth.
• A workplace at the intersection of academia, business, and technology.