Manager Marketing Media (Paid) - Sports- 8 months
Media Planning & Campaign Execution:
- Lead digital marketing media programs to drive reach, engagement, and acquisition.
- Plan, implement, optimize, and report on marketing media activities across programmatic, paid social, and reservation channels.
- Manage multiple campaigns end-to-end, from strategy and concept through to execution and reporting.
- Execute a Paid Media Test & Learn agenda to improve efficiency and drive innovation.
Creative Development & Innovation:
- Oversee the development of paid media assets, ensuring adherence to best practices.
- Work with internal teams and agency partners to create best-in-class creative assets.
Project & Agency Management:
- Manage external media agency relationships, ensuring alignment on media strategies.
- Oversee campaign budgeting, finance, and invoice reconciliation.
- Drive operational efficiencies through structured agency workflows.
Marketing Data & Technology:
- Lead Paid Media technology integration efforts to enhance audience targeting, automation, and measurement.
- Collaborate with Digital Data & Analytics (DDnA) and Product teams for audience segmentation and campaign targeting.
- Ensure GDPR and data privacy compliance across media activations.
Performance Tracking & Reporting:
- Develop and manage real-time performance dashboards.
- Ensure standardized campaign measurement and tracking frameworks.
- Share knowledge of industry trends to optimize future planning and activation efforts.
- University/bachelor's degree or equivalent in business, marketing, advertising, audience data management or related field; Higher education qualification or equivalent (master's degree, MBA, etc.) is a plus.
The successful candidate will have proven experience in performance-driven Paid Media, preferably within an agency or brand-side media role.
They will possess hands-on expertise in media planning, buying, and optimization across Google, Meta, TikTok, X (Twitter), and Programmatic DSPs.
Strong Project Management skills are essential to lead multi-channel campaigns from planning to execution and reporting.
Strong understanding of AdTech and MarTech ecosystems (DMPs/CDPs, Clean Rooms, Ad Servers, Attribution platforms).
Experience in high-pressure environments, managing multiple projects and tight deadlines
Proficiency in Word, Excel, PowerPoint, and corporate tools (SharePoint, Outlook).- Strong knowledge of media buying platforms,DSPs, and paid social ecosystems:
- Media Buying & Social Platforms: DV360, SA360, Google Ads, Microsoft Advertising, YouTube, Meta, TikTok, Twitter, Snapchat.
- AdTech Platforms: Salesforce Data Cloud, CMPs/DCO, Ad Servers, Mobile Attribution platforms (e.g., Branch).
- Measurement & Analytics Tools: Google Analytics, Tagging Platforms (GTM, Adobe Launch), Verification providers (IAS, MOAT, DoubleVerify).
- Familiarity with Project Management Tools (Asana, Wrike, Redbooth).
The candidatmust be comfortable with challenging other people and have excellent stakeholder management skills.
Proficiency in Power BI and a data-driven mindset are crucial. The candidate should be proactive, inquisitive, and possess good communication skills.
Our client is a prominent global organisation in Sports.
The candidate will benefit from an 8-month temporary contract starting ideally on May 1st. The candidate will work in the Digital Engagement & Marketing Department, based in Lausanne, Switzerland, at 100% activity level. This role offers the opportunity to lead impactful media campaigns for a global organization, collaborate with a dynamic and international team, and contribute to the promotion of key initiatives.Application Process: Interested candidates should submit their CV, cover letter, and a portfolio or samples of relevant communications work only through Michael Page's website