[NDKSB] Global Brand Manager, Etnies

Etnies, a pioneer in skateboard footwear since 1986, is now proudly part of the Nidecker Group, one of the world’s leading action sports companies. With a legacy of innovation and deep roots in skateboarding, BMX, and snowboarding culture, Etnies has built an authentic global community by blending performance, creativity, and sustainability.

Under the Nidecker Group umbrella — which includes leading brands such as Nidecker, YES., Jones, and NOW — Etnies is poised for reinvented global expansion and new energy. We’re seeking a marketing leader to drive this next chapter.

Tasks

You will help define the future of Etnies as it enters a new era within the Nidecker family — honoring its legacy while pushing forward with bold, global impact.

• Develop and lead Etnies' global marketing strategy, ensuring alignment with brand goals and Nidecker Group priorities.
• Oversee campaign planning and execution across key markets including North America, Europe, and Asia-Pacific.
• Build and lead a high-performing global marketing team, including regional and functional leads (digital, brand, retail, content, etc.).
• Own and evolve Etnies' global brand identity, voice, and narrative across platforms and consumer touchpoints.
• Collaborate with product and sales teams to support go-to-market strategies and seasonal launches.
• Guide digital strategy including e-commerce marketing, social media, CRM, influencer and ambassador programs.
• Cultivate meaningful relationships with athletes, creators, communities, and cultural partners aligned with Etnies’ brand DNA.
• Monitor market trends, consumer behavior, and brand performance through data, insights, and research.
• Manage and report on marketing budgets and KPIs, ensuring return on investment and brand growth.

• 5+ years of global marketing leadership experience in footwear, streetwear, lifestyle, or action sports industries.
• Proven track record of building and leading global brands with deep cultural relevance.
• Strong digital acumen and experience leading omnichannel strategies (social, e-comm, retail, experiential).
• Experience working within or across multi-brand groups or holding companies preferred.
• Authentic passion for and understanding of skateboarding, BMX, snowboarding, or adjacent cultures.
• Fluent in English; additional languages (especially French or German) are a strong advantage.
• Strong communication, leadership, and cross-cultural collaboration skills.