Growth Marketing Lead

100% workload

From separation and elimination to real-time monitoring, we design and implement the right combination of best-in-class and proprietary technologies to ensure every customer meets their wastewater treatment goals.

We're a team of driven, curious minds from all around the world, brought together by this shared purpose.

The opportunity

We are seeking a highly motivated Growth Marketing Lead who can build and execute a marketing engine that drives consideration for Oxyle, sparks interest for our solutions, and generates buying intent across our target B2B segments.

Reporting to the Chief Commercial Officer, you will closely collaborate with Business Development, Sales, Brand & Communication and Tech teams.

This is an exciting opportunity for someone who thrives in a dynamic startup environment and wants to make a tangible impact in advancing water sustainability.

1. Growth Marketing Strategy and Planning:

• Develop a robust B2B Marketing strategy, aligned with the company’s Go to Market strategy in terms of target segment, value proposition, brand positioning and strategic goals.
• Plan impactful campaigns across channels, prioritize based on resources, define and manage budget and goals.
• Test and scale new customer acquisition channels.

1. Marketing Lead Generation execution:

• Plan and manage trade shows, conferences, and hosted events to generate qualified opportunities and engage decision-makers.
• Develop and distribute conversion-focused content (case studies, whitepapers, landing pages, sales collateral) that supports lead acquisition and sales enablement.
• Create and optimize high-converting paid ad campaigns across relevant B2B channels (ex: Linkedin, Google) to drive inbound leads.
• Build and optimize nurture flows (email, retargeting) that engage prospects and advance them through the buyer journey.
• Design targeted outbound campaigns in collaboration with Business Development to engage high-priority accounts.
• Identify and execute co-marketing opportunities with strategic partners, industry associations, and distribution networks.

1. Analytics & Optimization:

• Track campaign performance, analyze results, and continuously optimize to improve ROI.
• Use analytics tools to extract insights.
• Report regularly on progress against growth targets.

Requirements

• 5+ years of experience in B2B growth marketing, preferably in industrial tech, cleantech, or related sectors.
• Bachelor or master’s degree in Marketing, Communication, Business or related field.
• Proven success in developing and executing multi-channel lead generation campaigns.
• Comfortable balancing strategic planning with hands-on execution.
• Strong understanding of digital marketing tools, analytics platforms, and CRM/automation systems (e.g., HubSpot, Salesforce, Marketo) and experience in Marketing performance tracking.
• Experience with event management and partnerships in a B2B context.
• Excellent communication and storytelling skills, with the ability to translate technical solutions into compelling customer value.
• Strong interest in tech and ability to explain complex technical concepts in a simple impactful way.
• Fluent in English and German (French is a plus).
• Have a Swiss working permit or be eligible to work in Switzerland.

• Self-starter with innovative and solution-oriented mindset.
• Relationship builder, mastering collaboration towards ambitious goals.
• Thriving in a fast-paced startup environment.
• Passion about sustainability and innovative technologies.
• Intrinsic motivation to actively shape the future of our company with us.

Benefits

• 25 days paid holidays and Winter Recharger.
• Generous retirement plan.
• Public transport subsidies.
• Flexible and trust-based working hours with the option of working from home when needed.
• Opportunity to scale the sales function from the ground up under an experienced CCO.
• Team events and team-building activities throughout the year.
• Entrepreneurial company with a non-hierarchical mindset.
• A passionate and international team where you can move the needle to create a sustainable impact.
• An open and welcoming culture where diverse perspectives are valued, and your individuality and input are always taken into account.
• A welcoming workplace with people from diverse cultures, backgrounds, and experiences.
• Modern, well-equipped office spaces designed to support both collaboration and focus.
• Opportunity to help you develop valuable soft skills.